10 laws of social media marketing

10 laws of social media marketing

(This article was originally published on Entreprenuer.com and was edited for content and style.)

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.

It’s vital that you understand social media marketing fundamentals. From maximizing quality to

Read More

Matter Surfaces highlights Purline – Floor Covering News

Matter Surfaces highlights Purline – Floor Covering News

Stoughton, Mass.—Matter Surfaces, a nationally recognized commercial flooring company, announced that one of its core product lines—eco-friendly Purline flooring—has received two new classifications, the first ASTM resilient flooring standards in five years.

“Following six-plus years of diligent independent research and exhaustive investigation, we are thrilled to see these two new ASTM standards formally released by the F06 resilient floor coverings

Read More

Housing starts weaken in July

Housing starts weaken in July

Washington, D.C.—A sharp decline in single-family home construction is another indicator that the housing slowdown is showing no signs of abating, as rising construction costs, elevated mortgage rates and supply chain disruptions continue to act as a drag on the market, according to the National Association of Home Builders (NAHB).

Overall housing starts fell 9.6% to a seasonally adjusted annual

Read More

CTEF online auction features $80k+ of product

CTEF online auction features k+ of product

Pendleton, S.C.—The Ceramic Tile Education Foundation (CTEF) online auction taking place Aug. 18-22, 2022 includes a broad assortment of tile installation products and materials worth more than $80k. Proceeds from the auction will benefit the CTEF, allowing it to further support its mission.

“This online auction includes tile installation products and materials that tile installers and contractors know, love and

Read More

NAFCD convention to host seasoned speakers

NAFCD convention to host seasoned speakers

Chicago—This fall, NAFCD and NBMDA said they plan to host a wide range of subject-matter experts at the 2022 NAFCD and NBMDA Annual Convention. These established speakers will lead sessions on the latest trends in distribution leadership, management, corporate culture, economics, sales/marketing and labor retention/recruitment. According to show organizers, conference attendees will hear from an impressive lineup of authorities and

Read More

AFA dissolves, donates $135,000 to GNTC

AFA dissolves, donates 5,000 to GNTC

Heidi Popham (left) thanks Stephanie Manis and John Karr of the American Floorcovering Association for the donation.

Dalton—Due to pandemic-related revenue shortfalls and event cancellations, the American Floorcovering Association (AFA) board of directors voted to dissolve the advocacy organization, according to Stephanie Manis, owner of Capital Contract Services and former executive director of AFA. The AFA donated what was left

Read More